Designer, edited — never overdone. A boutique built on curation, craftsmanship, and a strong
point of view.
Foravi Story
Foravi is a boutique for the modern woman with an eye for bold, refined fashion — pieces chosen for silhouette, finish, and presence.
Founded in 1980 by Devora Avikzer Goltry alongside her partner, artist Richard Goltry, Foravi began not as a clothing boutique but as a graphic design enterprise — producing original branded merchandise including clothing, bags, jewelry, and Zippo lighters from Richard's designs. With retail locations in SoHo, the Hamptons, and Tokyo, and a wholesale operation reaching markets across the country and abroad, the brand built genuine scale before evolving into the curated fashion destination it is today.
Over the decades that followed, Foravi grew into a defining New York point of view — at one time spanning 10+ locations throughout the city and dressing downtown fashionistas alongside some of the most recognizable names in entertainment.
While we now welcome clients from our Upper East Side home at 1340 Third Avenue, the spirit remains the same: a sacred respect for artistry, quality, and one-of-a-kind pieces — curated to help each woman build a personal wardrobe beyond logos.
Explore what's new right now in our latest edit: New In (Curated).
A Legacy of Avant-Garde Fashion
Established in 1980 at the center of SoHo's creative explosion, Foravi grew from a graphic design venture — rooted in art, music, and an appetite for the unconventional — into one of New York's most distinctive fashion boutiques.
For more than four decades, Foravi has remained committed to exceptional design, personal expression, and a carefully edited point of view — where every piece earns its place, and nothing is carried because it is expected.
Evolution of Style
Foravi's origins were in graphic design — Richard Goltry's art translated into merchandise that moved from SoHo to the Hamptons to Tokyo. That creative restlessness never left the brand. As the market evolved, so did Foravi — moving from branded merchandise into high-end luxury apparel and accessories, and earning a reputation for dressing tastemakers with an unmistakable point of view.
Today, Foravi showcases limited-edition pieces and avant-garde designers from around the world — chosen for craft, silhouette, and the kind of presence that makes a room take notice.
The Foravi Experience
At the heart of Foravi is a deep respect for fashion as an art form. Our edit reflects a commitment to quality, individuality, and expressive design — the same values that have guided this boutique for more than four decades.
We feature an evolving roster of designers — selected for construction, fabric, and that rare piece you can't find everywhere else. If it doesn't have a reason to be here, it isn't.
The Visionary: Devora Avikzer Goltry
Born and raised in Israel, Devora came to New York with a conviction that personal style is its own form of self-expression — that the right piece, chosen with intention, says what words cannot.
From the earliest Foravi days in SoHo, she built a reputation for seeing what others overlooked — championing avant-garde designers before the market caught up, and developing a loyal clientele that has included Cher, Robert De Niro, and Lady Gaga.
Over more than four decades, Devora has done what most founders never manage: she built a brand with genuine scale — 10 or more New York locations at its height, international wholesale reach, and a roster of designers and clients that defined the city's fashion underground — and then edited it down to something more considered, without losing a single thread of its identity. The boutique at 1340 Third Avenue is the result of that discipline: smaller by design, sharper for it.
Her eye has never been limited to fashion alone. Devora is an art collector and a published chef, and she remains actively engaged in the New York art world alongside Richard Goltry, whose work continues to shape the creative spirit at the center of this boutique.
Foravi's next chapter marks a natural extension of the standard Devora has held for more than forty years. The boutique has been selected as a curated retail partner for The Ritz-Carlton — placing Foravi's edit in front of the most discerning luxury clientele in the world. It is the kind of recognition that cannot be manufactured: it is earned through four decades of consistent taste, personal relationships, and an unwillingness to compromise on what belongs in the store.
Visit Us
Step into our Uptown store at 1340 Third Avenue in New York City, where simplicity meets bold fashion statements. New arrivals refresh our edit constantly — every visit offers something new.
Foravi isn't just a store — it's a destination where fashion and individuality meet, and where styling feels intentional, never chaotic.
Start with what's new: New In (Curated)
